Scott feraco biography

The V Channel (TVC) was inspired by Scott’s experience using The Family Virtues Guide while raising his son and coaching inner city youth basketball in Brooklyn, NY.

Led by the vision to produce media that makes the world a better place, Scott has spent the past seven years developing TVC, engaging and informing parents, guardians, teachers and coaches about the practical benefits of teaching kids the “what, why and how” of virtues.

Before starting TVC, Scott enjoyed a long and satisfying career in advertising.

Driven by a passion for creative excellence and strategic thinking, he produced campaigns for a wide variety of clients including: Bally of Switzerland, AT&T, Hollywood Casino, British Telecom, optionsXpress.com, World Gym NYC and consumer packaged goods accounts including Quaker Oatmeal, Tropicana, Frito-Lay, Dr Pepper Snapple Group and Gillette.

Scott’s favorite clients were specialty beer brands, Rolling Rock, Dos Equis, Tecate, Bohemia and Bodding