Hans neuburg biography

Hans Neuburg (1904-1983) a designer and a writer was one of the key figures and publicists of the Swiss International style. He trained at the Zurich print publishers Orell Fussli and worked for various firms in Switzerland in late 1920s-1930s.

In 1928 he was a copywriter at the Dalang advertising agency where he was at the forefront of industry advertising. Neuburg became an advertising specialist working and collaborating with many designers and photographers including Max Bill and Herbert Matter.

Hans neuburg biography wikipedia

From 1933 to 1937 he promoted and published his own newsletter Industrie-Werbung. His earliest example of industry advertising, working alongside Anton Stankowski was for the engineering company Sulzer (see above). Neuburg was given the job of designing all the advertising material for Sulzer's central heating and ventilation department and a range of forms and stationery.

He wanted to produce a clean, contemporary and unified look by introducing a the word Sulzer