Amye rosenberg biography of william

Before Starbucks claimed a monopoly on franchised coffeehouses around the world, Dunkin Donuts’ was arguably one of the most popular American food service franchises in the States as well as other countries.

With its signatory Munchkins’ and famous slogan of “American runs on Dunkin” presented by Super Mario-look alike Fred the Baker (although he retired from the public in the late 90s), the famous coffeehouse brand has made its mark on the American urban culture thanks to its straight-talking, no-nonsense founder William Rosenberg who drew up his case history of being a successful entrepreneur against personal all odds in this simple but admirable memoir written during his last days of life while succumbed to a cancer.

Rosenberg’s business philosophy of what works and what does not in business to share with the public forms the basis of this book whose inception was first conceived by encouragement of Mario Puzo, the author of The Godfather i