Juicy couture founders biography books
Juicy couture founders biography.
Juicy couture founders biography books
Get On "The Glitter Plan"
How did the two of you come up with the concept of Juicy Couture? What was the inspiration behind the brand?
Like everything we do it was totally autobiographical.
The vibe came out of what we wanted to wear. We were, and still are, obsessed with the California lifestyle but the full blown luxe version. Luxury to the tenth power!
Seeing as neither one of you attended business school, how did you approach building Juicy Couture?Juicy couture founders biography books free
Did you develop a plan or was it more organic?
The business grew in a totally organic way! Supply and demand baby! We ran the business with pure gut and instinct. Common sense was our Harvard Business school.
What's the most important thing you two have learned while building Juicy Couture?
Trust your gut, drink the Kool-Aid, product is King or shall we say Queen, never take no for an answer, keep it fun.